Monday, August 30, 2010

OOLOO CLOTHING


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Montenegro, July 2010
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London, August 2010

LISA: OOLOO CLOTHING t-shirt, MASS' suspenders, BCBG MENDEL wedges, CUSTOM frames


MASS: OOLOO CLOTHING t-shirt, CESARE PACIOTTI jacket, NICO DIDONNA trousers

Being a native Canadian, I am always on the lookout for the newest clothing lines to debut on the market. Being a girl who loves the classic t-shirt and jeans look, it's no surprise that when OOLOO CLOTHING, hailing from TO, displayed their first line, I was hooked. T-shirts require a lot more attention than we give them credit for. You don't want them to cling, you need the perfect loose but not too loose shape, and you don't want them so short you're reviving the 90's. Above all, you want it to have a message.

Ooloo's msges caught my eye as being slightly quirky (which I love) and just subtle enough that only the cleverest of minds will decipher. Kinda like 'ooloo' (note the hidden msg).

Ooloo sent Mass and I a couple of their shirts and I gotta admit, pretty genius. In addition, their tees fit well with all the requirements of a proper fit. Check out their site.

Genius right? I wouldn't say it if it weren't true.

In Verona ATM boarding back to Sardinia for a few days before Sicily. See you soon!

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